Executive Summary

 
Executive Summary

               Casey’s Gym and Aquatic Center will be the center of fitness news when its business plan is implemented. The gym will incorporate new age fitness ideals and technology while hanging on to the fundamental theories and practices that makes fitness so important to society. Casey’s Gym and Aquatic Center will have various offerings and activities such as:

• ·        traditional work out machines and equipment;
• ·        cutting edge fitness equipment and the latest training and instruction on best use practices;
• ·        several different group work out classes and instruction;
• ·         cardio development and cross fit arena;
• ·        aquatic center for swim lessons, water aerobics, and fitness swimmers;
• ·        Parisi Speed development program for young developing athletes;
• ·        The club will also offer a triathlon team and specific triathlon training arrangements and coaching for those members who are interested.
• ·        It will also offer the best one on one work with instructors in areas of nutrition, developmental planning, personal training, swimming, and the educated staff will be available at all times to help with any questions members may have.

Through this projects diverse offering, the club will attempt to differentiate itself for the mainstream traditional gyms while maintaining a low cost strategy. This cost differentiated strategy will make the cost of membership a good price for the uniqueness of Casey’s.

               Company Profile

• ·        Casey’s Gym and Aquatic Center is a new company that will be opening its first fitness club in the very near future.
• ·        Leading the way to its grand opening is the general manager and owner Casey Homer.

               Property description

• ·        Property will have all the necessities for the success of a fitness club.
• ·        The building has plenty of open space as well as room to make renovations. The over 22,000 SF will be fully utilized with varies exercise equipment and activities.
• ·         The lot is 1.22 acres, and will allow just enough room for an aquatic center to be built and still have the parking lot.

Market Analysis

• ·        The fitness industry is competitive, but has also been constantly expanding over the past couple decades.
• ·        Health and fitness is an ever growing concern as research and advances show how dangerous a nutritionally poor diet and a lack of physical exercise can be.
• ·        The immediate area for the gym and the primary target market is a diverse middle class.
• ·        With proper marketing, Casey’s Gym and Aquatic Center will achieve its target market and gain significant market share.

Financial Analysis

• ·        Through an analysis of expected revenues and expenses, the prospective cash flows are analyzed as most likely, best case, and worst case.
• ·        Expected revenues are based off of expected returns from services offered and memberships.
• (In order to view financial analysis, click older posts at the bottom of the Blog)